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做好四件“新衣”让涂料业轻松过寒冬
浏览次数:1214 日期:2011/11/12

    2008NIANDESHIHOU,TULIAOYEDOUZAIHAN“HANDONG”LAILE,DANSHIJIQINGKUANGBINGMEIYOUYUXIANGDENEIMELENG。2011NIANCHUYEJIEDOUHAIZAIGUIHUAZHERUHEDAZHANQUANJIAO,DANJINRUXIABANNIANYIHOU,TURANGANJUE“HANDONG”DEWEIDAOYUELAIYUEZHONG。CONG2011NIANNIANCHUKAISHI,SHOUTONGZHANGYALIHEGUONEIJINGJIHONGGUANDIAOKONGCUOSHIDEYINGXIANG,SHICHANGXUQIUWEISUO,TONGSHI,SHICHANGJINGZHENGGENGWEIJILIE、YUANCAILIAOYUJINGYINGCHENGBENCHIXUSHANGSHENG,DOUWEITULIAOYEDAILAILEJINNIANLAIZUICHENZHONGDEJINGYINGYALI。

     JIUXIANJIEDUANLAIKAN,GEFANGFANYINGDESHUJUDOUBUSHENLIXIANG,ZAIBUFENBEIGUANRENSHIKANLAI,ZHONGGUOTULIAOXINGYEMEIHAODEQIANJINGYIJINGKAISHIBUSHANGYICENGYINYING。DANSHITULIAORENYINGGAIMINGBAI,RENHEKUNNANDOUSHIKEYITUPODE,ZHONGGUOTULIAOSHICHANGHAIYOUHENDADEQIANLIKEYIWAJUE。BIZHERENWEI,TULIAOYEZUOHAOSIGE“XIN”KEYIRANGHANDONGBUZAIHANLENG。

做好四件“新衣”让涂料业轻松过寒冬

ZUOHAOSIJIAN“XINYI”RANGTULIAOYEQINGSONGGUOHANDONG

     抓住“新”市场

     TULIAOZAIYIXIANCHENGSHIXIAOLIANGYIJIEJINBAOHE,ZAISANSIJISHICHANG,XIAOLIANGQUECHENGBEIZENGZHANG,XUDUOTULIAOYIRANJIANGMUGUANGTOUXIANGLEGENGGUANGKUODESANSIXIANSHICHANG。ZHUANJIARENWEI,SAN、SIJICHENGSHIDEFANGDICHANPAOMOXIANGDUIJIAOXIAO,LIANGHAODEDICHANYENENGCUJINTULIAOXINGYEFAZHAN。TIQIANZHESHOUPUSHESANSIJISHICHANGDETULIAOQIYEDOUYIJINGCHANGDAOLETIANTOU,ERJINZHEIKUAISHICHANGCHENGWEITAMENDELIRUNDEZENGZHANGDIAN。

     SUIZHEXINNONGCUNJIANSHEDEZHUBUTUIJINYIJICHENGZHENHUAJIANSHEDEDAIDONG,NONGCUNXINZENGLOUFANGZENGJIA,NONGCUNSHICHANGDUITULIAODEXUQIUYERIQUWANGSHENG,ZHEIBUFENXIAOFEIZHECHENGZHONGDIDUANSHICHANGDEZHONGYAOXIAOFEILILIANG。XINSHANGJIDECHUXIANCUSHIQIYEGENGXINCHANPIN,YIXIEZHONGXIAOXINGTULIAOQIYEKAISHIJIAQIANGZHONGDIDUANCHANPINDEYANFAYUSHENGCHANLIDU,JIJIKAITUOXIANGZHENSHICHANG。LINGWAIWEISHUBUSHAODEJIAOLUOHOUXIANGZHENSHICHANGMUQIANHAICHUYUWEIBEIKAIFAZHUANGTAI,XIANYIBUJINRUZHEIKUAISHICHANGDEQIYEJIANGHUIQUDEGENGDUODEYOUSHI。

     SHIERWUQIJIANKAIGONGJIANSHEDE3600WANTAOBAOZHANGANJUGONGCHENGYEJIANGSHITULIAOYEBIZHUADEYIGEDASHICHANG。JULEJIEJINNIANQUANGUOYAOKAIGONGJIANSHEDE1000WANTAOBAOZHANGDAOMUQIANWEIZHIKAIGONGLVCHAOGUO98%,LINGJULEJIE,SHENZHENZUIZAODEYIPI11000TAOBAOZHANGFANGXIANGMUYIJINGFENGDING,JIANGYUMINGNIAN9YUEZHENGSHILIANGXIANG。HENDUOHAIRENWEIBAOZHANGFANGSHICHANGHAIHENYAOYUANDETULIAOQIYEYINGGAIZAODIANXINGDONGCAISHI,YAOBUZHINENGFENDAOBIERENSHENGXIADE!

     做好“新”产品

     ZHONGGUOTULIAOSHICHANGTONGZHIHUAXIANXIANGYEYUYANYULIE,RUHESHIXIANCHANPINXIFENHUAYIMANZUXIAOFEIZHEXINDEXIAOFEILINIANYUXUQIUJIANGSHITULIAOXINGYEJIXUMIANDUIDEWENTI。CHANPINCHUANGXINSHIQIYESHENGCUNDEJICHU,XIANZAITULIAOZHUYAOXIAOFEIQUNTIZHENGMANMANXIANG80HOU,SHENZHI90HOUFAZHAN,XINDEXIAOFEIQUNTIDUITULIAOCHANPINGEFANGMIANXINGNENGDOUYOUZHEGENGDUO、GENGXINDEYAOQIU。YIMOUYIXIFENSHICHANGERDINGWEIDETULIAOCHANPIN,SUIRANXUQIUMIANKANSIBIANXIAOLE,SHIJISHANGSHICONGGONGYONGSHANGZHIJIEYINDAOLEXIAOFEIZHEDAOMAI,YEWUXINGZHONGCUJINLECHANPINDEXIAOSHOU。SUOYI,YENEIYIZHIDAJIANGCHANPINCHAYIHUA、TESEHUA,TICHANGCHUANGXINHEZHUANXINGSHENGJI。

     ZHEILIBIXUTIXINGDESHI,CHANPINDECHUANGXINBUSHIMANGMUDE,SUIRANCHUANGXINJUYOUCHAOQIANXING,DANSHIYEYAOFUHESHICHANGFAZHANCHAOLIU。TONGSHIZAIYENEIYEBUFAYIXIEQIYEYI“CHUANGXIN”WEIXUETOU,DAGAOXINGSHIZHUYI,WEILEHUOQUGENGDUODELIRUN,JIANGHENDUOMOXUYOUDEGONGNENGQIANGJIAZAIPUTONGTULIAOCHANPINSHANG,QIZHAXIAOFEIZHE。MANGMUDECHUANGXINHEXUJIAZHUYIZHEZUIZHONGDOUJIANGBEISHICHANGSUOTAOTAI。

     采用“新”营销

     涂料业传统的营销模式具有一定的优势,但是传统的营销模式已经不能完全满足现代人的购物需求,更加纷繁多样的营销模式应运而生,网络促销、团体采购、体验式销售等创新营销方式已经成为当今比较流行的购物方式。

     ZAIDIANZISHANGWUDEGAOSUFAZHANXIA,WANGLUOJITULIAOXINGYEDAILAILEGENGJIAGUANGKUODESHICHANG,QIFANGBIAN、KUAISU、SHIHUIDENGTEDIANJIANGXIYINGENGDUODEXIAOFEIZHE,QIESHULIANGHAIZAIBUDUANDEZENGDAZHONG。

     DUIYUTULIAOCHANPIN,HENDUOSHIHOUXIAOFEIZHEJISHIKEYIMODAOCHANPINDESHIWU,DANRENGRANHUIDANYOUQIYEWEILEHUOQULIRUN,DUICHANPINZUOCHUKUADADEXUANCHUANHECHUIXU。ER“TIYANSHIYINGXIAO”ZEJIXIAOFEIZHEYIZHONG“CHANGSHI、SHIYONG、XIAOGUO”FUWU,ZHEIZHONGYINGXIAOFANGFADAIJIXIAOFEIZHEZUIWEIZHIGUANDEGANJUE,DAIJILEXIAOFEIZHEZUIWEIFANGXIN、ZUITITIE、ZUIQUANMIANDEFUWU。

     创“新”服务

     FUWUDUITULIAOQIYEDESHENGCUNFAZHANJUYOUFEICHANGZHONGYAODEYIYI。SHUXITULIAOXINGYEDERENDOUZHIDAO,BEIXINGYENEIFENGWEI“JINGDIAN”DEYIJUHUASHI“SANTULIAO、QIFENSHIGONG”。QIZHONGJIUBAOHANZHESHIGONGFUWUDEZHONGYAOXING!TULIAOQIYEWEIYONGHUTIGONGYOUZHI、WANSHANDEFUWU,GENYONGHUDUOGOUTONG、DUOJIAOLIUGANQING,GENGXIZHIRUWEIDIMANZUYONGHUDEJUTIXUQIU,ZHEIBUJINYOULIYUCHANPINDEXIAOSHOU,ERQIEDUIYUTIGAOQIYEPINPAIZHIMINGDUDEZUOYONG,SHIRENHEGUANGGAO、MEITIXUANCHUANDOUDAITIBULEDE。

     “FUWU”YIJINGSUIZHETULIAOYEFAZHANLEJISHINIAN,DANZONGTILAIJIANG,TULIAOQIYETIGONGDEFUWUQIANPIANYILV,MEIYOUZIJIDETESE,HENNANJIXIAOFEIZHELIUXIAHENSHENDEYINXIANG。TULIAOQIYEZAIWEIJISHIDAIYINGGAISIKAODESHIRUHEJIANGFUWUZUOXIN、ZUOXI。LIYONGCHUANGXINFUWUZUIDAHUADEMANZUGUANGDAXIAOFEIZHE,SHITIGAOQIYEXINGXIANG、HUOQUQIYEXINYU、HUODEGENGGAOLIRUNDEZHONGYAOCUOSHIZHIYI。

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